Newsletter E8: Super Bowl Ads, Collaboration in Cyber Security

Hello All,

Welcome to another week.

Which was your favorite super bowl ad?

I watch Superbowl for the game, the half-time show, and its advertisements. It was no different on Sunday. While the Rams won a great game, who won the advertisement game? Coinbase piqued my interest. Its dangling QR code on the screen for what felt like an excruciatingly long time was just brilliant. Their advertisement drove so much traffic that it broke their app. Advertisements from Uber and BMW were my other favorites.

The future of Cyber Security will be driven via collaboration

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Today Security leaders run their teams and operations from the front of any organization. Security is the key and central to any enterprise business strategy. However, there are unique issues to address, As Security teams pivot to an open culture and an innovation enabler role compared to a more closed-ended style in the past.

  1. The Core security team is relatively small in size compared to the organization's size.
  2. Security teams cant cater to the entire organization in the old-fashioned ways given the speed and nature of change.
  3. Security leaders can not be part of every strategic and tactical decision.

I submit that collaboration will drive the future of enterprise security. A decentralized model with shared responsibility will be the model of the future. Security leaders will have to join hands with collaborators who can become the security torchbearers in their domains.

I will detail this in a future post.

Pondering over 'Priority' from the book 'The One Thing'

Did you know the word Priorities was non-existential before 1940?

The word 'Priority' came from 'prior' and defined 'the' prime thing to be done or noticed. It focused on something singular. We often use 'priorities', which is a linguistic error.

Archimedes said- "Give me a lever long enough and a fulcrum on which to place it, and I shall move the world."

He never said 'levers'. He talked about the highest leverage. I was stunned by the simplicity of this message from the book 'The One Thing' by Gary Keller & Jay Papasan.


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