I have been writing articles on LinkedIn for a few years now. The service is excellent. The editor they offer works like a charm and LinkedIn has its own ecosystem of users to which you are able to address effectively. Linkedin also has a marketing tool in its ecosystem that liked "Trending" by categories that continues to curate and recommend posts.
However, after writing on LinkedIn for these years, I can clearly see some of the pros and cons of writing on LinkedIn vs writing on your personal blog or website or other suitable mediums.
These days people have started to use LinkedIn more like Facebook where you even see people posting personal photos, their certificates, etc to capture attention. Its become like a personal networking site for professional circuit and a lot of people don't like it and are turned off by it, including me.
However, after writing on LinkedIn for these years, I can clearly see some of the pros and cons of writing on LinkedIn vs writing on your personal blog or website or other suitable mediums.
These days people have started to use LinkedIn more like Facebook where you even see people posting personal photos, their certificates, etc to capture attention. Its become like a personal networking site for professional circuit and a lot of people don't like it and are turned off by it, including me.